Sometime in 2016, The Abby Awards floated a brief. Design a campaign that stops gender abuse. Winner flies to Cannes. The brief was a little strange, I thought, since a campaign can’t really stop gender abuse. Money, however, can help victims who are in rehabilitation. So I wrote out a campaign that ridiculed the brief, and said I’d happily donate my trip to Cannes towards the cost of rehabilitating victims. (This campaign won Gold.)
