I’ll be honest. I have trouble, writing films in Hindi. Which is why most of my films are either music driven, or humour driven. Over time, I’ve realized fashion and lifestyle comes easier to me, than other things. Which probably explains why the Jabong film that was shot in Calcutta is my favourite so far.

Film

Limca Underwater

Limca Underwater

We want to associate with water, they said. Umm, let’s shoot an underwater film, I suggested (to my then boss)....
MG Motor Manifesto

MG Motor Manifesto

The thing about MG Motor is that it’s extremely dynamic as a brand. It’s constantly up to something or the...
Jabong Space

Jabong Space

The brief was simple. Write a film that introduces a sale with crazy discounts. Out of the world prices, right?...
Jabong Calcutta

Jabong Calcutta

‘Let’s shoot a film in Calcutta’, I suggested to the client. Complete with trams, the yellow cabs, dogs and flower...
Jabong ‘Guilty’

Jabong ‘Guilty’

Imagine a court, where fashionable people are found guilty on several counts. And the judge is a condescending lady who...
IBW Promo

IBW Promo

This was the first film for the much popular India Bike Week. I’m not much into motorbikes, but I’d imagine...
Dunkin_Birthday

Dunkin_Birthday

Yeah, I’m not sure how to explain this film. I’m not even sure how I presented it to the client....